Geo-demographic and Lifestyle Analysis
Ageon has worked closely with their clients to unlock many gems of information hiding in plain sight, as well as confirm understandings of ideal customer profiles that have resulted in significantly higher ROI on targeted advertising. At Ageon, our process begins with performing the appropriate hygiene on your existing customer address data. We often find up to 50% of the data has defects. We correct those defects, usually restoring data quality to greater than 90%. Then, using clean data, append demographic and lifestyle profiles to those living at each address to identify specific attributes that can be used to identify prospects of a similar nature. Using Ageon’s analysis, a clothing manufacturer was able to generate a six fold increase in profitability with their regular prospect catalog programs.